Maxine Smith and Eldora

The rather wonderful, very lovely and extremely talented makeup artist Maxine Smith recently did us the honour of using Eldora lashes on one of her shoots. I have to admit, we were pretty impatient to see the results as we were expecting great things and boy oh boy, we were not disappointed! Maxine and the team created some truly statement-making looks – we just can’t stop gazing at them. Take a look below…



“I used Eldora long individual lashes S302 which are just lovely and created the perfect fluttery effect we needed. I always use your lashes and I normally get stocked up when I visit the beauty shows.” Maxine Smith, MUA  

Makeup Artists – Maxine Smith 

Photographer Jamie Cowlishaw

Model – Amy Gee

Stylist – Kerry Saxon

Hair – Milosz Pawlak (@MILOSZ_HAIRSTYLIST)


Love, Eldora x


We’re Back!

Happy Monday lash-lovers! We’ve had a few technical glitches on our little blog, but all is resolved now *excited dance*. Thanks for your patience, we really appreciate it. Coming up over the next couple of weeks will be showing off some of our favourite Instagrammers, profiling talented MUAs and sharing the little pieces of beauty that get us through the day. If you want to get involved and maybe share a look on our blog then just email

For today we’re reading over this wonderful quote and making it our mantra, we hope it inspires you as much as us.

photo.PNGLove, Eldora x

Good Morning!


We wanted to wish you all a very Good Morning! It’s Wednesday which means it’s nearly the weekend, it’s warm enough for a light jacket and it’s the season of beauty and fresh starts – so many things to smile about! How are you planning on spending your day?

Leave a comment below telling us all about your happy Wednesday and be in with a chance of winning some of our new multi-layer lashes!

Love, Eldora x

It’s Feeling A Lot Like Spring

Spring has officially sprung and we are loving being able to shrug off layers, let down our hair and jazz up our makeup routine. We are always inspired by what you all do with our lashes – seriously, just flicking through our Instagram  is a lesson in lash-possibilities! We have chosen a few (it’s really just a few of many!) of our favourite lash looks that welcome the bright beauty of Spring. To see more of each artists work just click on their name and head to their Instagram.

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For more beautiful lash looks check out our Instagram page – it’s very beautiful thanks to you all!

Love, Eldora x


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Whether you’re here hanging with us at booth 833 at IMATS NYC, or glued to your iPad looking at highlights, make sure you’re checking our Instagram for lash-full updates! We are having an amazing time so far – so may talented, wonderful people! Pro day was incredible and now it’s time to bat our lashes some more.

We will keep you posted on all things NYC!

Love, Eldora x

Hello New York!


We have woken up in NYC, taken a moment to admire the incredible skyline and wolfed down some pancakes! Now we’re off to set up at IMATS. We.Can.Not.Wait! By the time we’re done with it booth 833 will be a cornucopia of eyelash delights. So whether you’re dark and dramatic, wispy and flirty or sleek and natural make sure you come over to say hello – we’ll be the girls batting their lashes!

Love, Eldora x

#booth833 #batyourlashes

Buster Knight And Eldora!

The ever-so-lovely Buster Knight tried out some Eldora lashes and put together a rather gorgeous look with them!

If you don’t already then you can find the talented MUA on Instagram here. Just click on the picture below to see our lashes being put to very good use…

Buster KnightBuster Knight Video

As always you can shop our lashes here.

Until next time lash-lovers. Love Eldora x

Addicted To Pretty – Liverpool

Today on the blog we are talking to the lovely Clare and Kelly of Addicted To Pretty – based in Liverpool this makeup salon is every girls dream come true and we’re going to find out a little more about it! Before we go any further, make sure you’re following these guys on Twitter (@ATPliverpool) – they’re nice, helpful and funny!

I asked Kelly to tell us how Addicted To Pretty came along and how it’s going…

“With over six years experience in the makeup industry, myself and my partner in makeup crime Clare decided it was about time that we put all our expertise in one place. So our bright, glittery and wonderful studio ‘Addicted To Pretty’ was born. We met at college both studying makeup artistry, after college we parted ways and done our own thing, both working freelance. We used to talk all the time about how great it would be to open our own makeup studio, so just decided one day ‘Let’s do it!’

Obviously, being a specialist makeup studio weekends are our busiest time. We work long hours – sometimes 14 hour days! But once we have our ‘makeup heads’ on the time flies and every face is different so it never gets boring!

We pride ourselves in using only the best and we think our studio portrays this well. If you rummage in our makeup station or looking through our box of makeup wonders you will find so many different brands. From well-known brands like M.A.C, Illamasqua & Nars to more cult brands like Lime Crime, OCC & Sugarpill. Makeup is our passion so when we see new products we get so excited to buy them and try them on our clients!

One thing we have never changed is our eyelashes! I have been using Eldora lashes for about four years now, so when Clare and I opened the studio I knew this was the brand of lashes we had to use! We have just recently got the fabulous new lash stand which we LOVE! It takes pride of place on our reception desk.

Eldora Lash Stand

Like I said we are a specialist makeup studio, and I think we are the only ‘Makeup studio’ that just specialises in makeup in the city, which makes us kinda special.”

Clare and Kelly at work.

 Using B178 lashes

 Using H120 lashes

I have loved finding out more about Addicted To Pretty – these girls know what they’re doing and I will definitely be paying them a visit soon! If you fancy treating yourself to a makeover or just want to find out more, then simply have a look at their website.

Love, Eldora x

How To Apply Lashes

We have something very exciting for you today. For anyone who is new to lashes or just never had much luck we have created a beginners guide to applying lashes! Even after loads of practice I still sometimes get it wrong, but after seeing one smart trick on this video – well, I’ll just say it’s changed my beauty life! Enjoy!

Love, Eldora x

Festive Makeup Looks #6

Christmas may be over but there are still plenty of celebrating to be done! With office parties, NYE dos and cocktail catch-ups there are plenty of excuses to open your makeup bag and try out some new beauty trends. The wonderful MUA Erica Harkins has shared some rather pretty lip looks that we are dying to recreate.



What do you think of the graphic lip trend? Will you be trying it out yourself

Love, Eldora x